Our Passion


The Visionary

My name is Jainie Diaz, and as a third-generation hairstylist, I grew up around the hair care industry. My great-grandmother started this family tradition as a stylist in her native country of Cuba, and my grandpa continued it as a barber in the United States. Now, with 20 years of my own experience in the beauty industry, I have had the privilege of continuing our tradition and caring for thousands of different people. From celebrities to brides, my five-star salon in Tarzana, CA, has welcomed every hair type you can imagine, and I bring this experience to all of my hair care products.

After working with companies like Chanel and Dior, I have decided to create a line of products that I wish I would have had access to — organic, luxury hair care. All of our products utilize ginger to stimulate the hair follicle and improve circulation around your scalp and are completely natural and cruelty-free. What does all this mean? This means that I have personally tested every single one of our products to make sure that your hair is getting the best care possible. I have built a life from caring for others, so I hope you enjoy our products as much as I do!

Get Healthy Hair Now

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Our Mission Statement:

To provide luxury hair care products, hair extensions, and tools online for our guests.


Our Philosophy

Everyone deserves great hair. At jdiazbeauty.com, we believe that no matter who you are, you should be able to have access to amazing products to care for your scalp. Your hair is important to you, so it’s important to us. We have tested each one of our products ourselves so we know that they work. If you are struggling with frizziness, hydration, or growth, we have something for you. At jdiazbeauty.com no one is left out and our products are designed with you in mind.

Get Healthy Hair Now!

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